Kitsmith / Creator Tools / Filmora
Filmora
Free (basic editing, watermarked export, 100 AI credits); paid plan removes the watermark and unlocks Filmora Cloud storage plus the full Creative Assets library — exact subscription price not listed as a static number on this page, see filmora.wondershare.com/shop
Price checked at source August 28, 2026.
Wondershare’s AI-heavy consumer video editor — text-to-video, auto captions, vocal removal, and a large stock/template library, free to edit and export with a watermark.
Our take
The AI-feature-per-dollar leader in this section: auto-captions, AI object/background cutout, voice cloning, and a text-to-video generator are all in the free tier, just capped at 100 AI credits and a watermark on export. That watermark (and the full 15M+ asset library, cloud storage) is what the paid plan removes — Wondershare doesn’t publish a flat number for it on this page, so check filmora.wondershare.com/shop for current pricing before assuming a cost.
- Price
- Free (basic editing, watermarked export, 100 AI credits); paid plan removes the watermark and unlocks Filmora Cloud storage plus the full Creative Assets library — exact subscription price not listed as a static number on this page, see filmora.wondershare.com/shop
- License
- Proprietary
- Requires
- macOS 10.15–26, Intel i5 or newer (6th-gen i5+ recommended for HD/4K), 8GB memory (16GB for HD/4K), 10GB free SSD space, per Wondershare.
- Get it via
- Mac App Store · Direct
- Developer
- Wondershare Technology Group Co.,LTD
Do you use Filmora?
Wondershare’s own site names Tobee Wu as Founder and CEO in a first-person "Founder’s Speech": the idea was "sharing life’s wondrous moments with a single click." Wondershare was born in Shenzhen in 2003, per the same page, with Photo2VCD as its first product.
What it does
AI text-to-video and image-to-video
Generate short video clips from a text prompt or animate a still image, maintaining visual consistency across the result.
Text-based editing
Edit the video by editing its transcript — delete a sentence in the text and the matching clip is removed from the timeline.
AI vocal remover and audio denoise
One-click separation of vocals from instrumentals, plus background-noise removal for cleaner voiceover and podcast audio.
The deal
Worth knowing: Free-tier exports carry a watermark, and AI features are capped at 100 credits — Wondershare Cloud storage and the full Creative Assets library require upgrading, per the app’s own App Store description.
Filmora — questions people ask
Is Filmora free?
You can edit and export for free, but exports carry a watermark and AI features are capped at 100 credits, per the developer. A paid plan removes the watermark and unlocks cloud storage and the full asset library.
Does Filmora run on Apple silicon?
Yes — Wondershare states full support for M1 and M2 chips alongside Intel Macs back to 10.15 Catalina.
What’s included in Filmora’s AI features?
Text-to-video, image-to-video, AI object cutout, voice cloning, auto captions, and an AI copilot for editing help — all with a monthly AI-credit allowance on the free tier.
Is Filmora free?
Filmora is free to use with optional paid unlocks.
Does Filmora work alongside a notch app like Alcove?
Yes — Filmora lives in the screen, so it runs happily alongside any Dynamic Island hub or notch app.
Where can I download Filmora?
Filmora is available via Mac App Store, Direct.
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Listing hand-verified August 28, 2026 from the developer's site and public sources.
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